Refined Solutions for Complex Analysis
PCensus Analyst uses maps, demographics and your own customer data to assist you in making site location and market planning decisions. With PCensus Analyst, you can…
- Is this the right site for my next store?
- What is the population in my trade area?
- What is my market penetration?
- Are the people well educated with high incomes?
- Does this area have a high number of families and children?
- Create the Lifestyle of your typical customer.
- Rank and score areas based on criteria such as ‘total households’.
- Plot results as potential sites for new locations.
- Target the hot areas with mailings or sales calls.
Know Your Customers
- Find out who your customer is to improve marketing.
- Explore your penetration rates in a given market area.
- Display customer locations on a map to define your market area.
PCensus Analyst Feature Highlights
Rank Markets that Match Your Profile
PCensus Analyst helps you find markets that match a demographic profile of your customer base. Assemble a “lifestyle” of demographic characteristics of your typical customer. PCensus then finds census geographies, zip codes or regions on a map that score highly for finding potential customers.
Visualize Your Data
Create Thematic Maps
Visualize demographic data, business locations and your own data on the map to gain insight. PCensus works with the major mapping platforms – MapInfo, ArcGIS and MapPoint.
- "PCensus has the ability to go right to a specific locale and create a great looking map, which adds credibility with my audience, be it for the VP, customer or marketing levels. It really helps with selecting ZIP Codes for advertising buys. Tetrad’s customer support is excellent and beyond reproach. They always solve my problems quickly."David Drymon, Research Director, Nash Finch
- "PCensus decreased the time I used to spend collecting demographic data (Census) and trying to divide it at the zip code level. Tetrad’s customer service has been one of the best software services I have gotten, its customer service representatives take the time to guide you and teach you all the tools you need to succeed in your day to day work."Claudia Palencia, Kinetico Incorporated
- "PCensus is easy to use with great functionality. We use models, and Tetrad has done a great job providing solutions for a unique set of requirements. Its customer support is best in class, even when training multiple people. They are always only a phone call away."Matthew Stanton, VP Strategy & Development, Smashburger
- "We have been a satisfied customer of Tetrad for a number of years. We have purchased PCensus and MapPoint and most recently the AGS Crime Database. These tools provide us with capabilities that we previously lacked. Equally, if not more, impressive is their after-sales care. Tetrad has one of the best mapping software staffs around and their response to our inquiries is always WORLD-CLASS."Mark Kreyenhagen, Western-Southern Life Insurance
- "It used to take weeks to compile demographic data for our community health areas - with PCensus and MapInfo it takes minutes."Dr. Joy Edwards, Capital Health Authority
- "By streamlining complex tasks, PCensus has helped make my job easier. I use radius study areas and create customized banking segments for my reports. I believe the support team is Tetrad’s best attribute. They are always ready to lend a hand with any problem."Robert Gallardo, VP Database Marketing, Marquette Bank